Liking

Benjamin Franklin and Cognitive Dissonance

Submitted by P2P on Tue, 03/29/2016 - 12:24

 

Cognitive dissonance is the feeling of discomfort resulting from a threat to our existing beliefs. This internal tension arises from balancing two seemingly contradictory thoughts in our minds at once. The stress can be enough to alter one existing belief to conform to the other. Although cognitive dissonance theory was not published until 1957, Benjamin Franklin may have been one of the first to understand the fine craft of altering predisposed beliefs.